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Seth Godin on Marketing


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Author to Bypass Publisher

In a significant defection for the book industry, best-selling marketing author SethGodin is ditching his traditional publisher…

online.wsj.com/article/SB10001424052748704340504575447841893919812.html

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NSFW: A Modest Proposal For Authors Who Abandon Their Publishers — Give Me A Break

To see what I mean, witness the glee with which the news has been greeted that SethGodin is abandoning his publishers…

techcrunch.com/2010/08/29/self-publish-and-be-damned/

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Sell the problem

And yet, most business to business marketers jump right into features and benefits, without taking the time to understand if…

sethgodin.typepad.com/seths_blog/2010/08/sell-the-problem.html

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Rework (9780307463746): Jason Fried, David Heinemeier Hansson: Books

SethGodin is the author of Linchpin, Tribes, The Dip, Purple Cow, All Marketers Are Liars,…

amazon.com/gp/product/0307463745

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"Conversations

Good marketing encourages the right sort of conversations." SethGodin

facebook.com/YourKontor/posts/105146259545108

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SethGodin Gives Up on Traditional Book Publishing

Writer and marketing guru SethGodin doesn’t plan to publish any more books — at least not in the traditional sense.

mashable.com/2010/08/23/seth-godin-book-publishing/

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SethGodin on standing out

Marketing guru SethGodin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than……

ted.com/talks/seth_godin_on_sliced_bread.html

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